Neil Crofts, Founder and Director of Authentic Business

Neil’s aim is to encourage us all to find our true selves and in that way stop exploitation of the environment and people. For him, Authenticity meant leaving his partner, his home and his job within the space of one month. He has written a book, runs a website and supports a group of Authentic Guides who are helping to spread his ideas around authenticity. In the end he hopes that authentic businesses, which aim to have a positive impact while making a profit, will be so successful that traditional businesses will want to follow suit and become more authentic themselves.